Client:MyRepublic

Type:Multi-channel integrated campaign

Site:myrepublic.net

INSIGHT

MyRepublic is a Kiwi internet provider famous for having no limits when it comes to their plans, and no limits to their advertising.


IDEA

MyRepublic knows no limits, even in death.

EXECUTION

MyRepublic gave people the opportunity to win free internet for life… and beyond with the MyRepublic internet-ready coffin.

Custom built and fully spec'd with a PS4, surround sound, high speed router and of course a MyRepublic connection. All to be enjoyed for eternity by one lucky punter who signs up.


RESULTS
  • 2.3 million impressions
  • 2000 sign-ups to MyRepublic
  • 1 super-stoked winner of the Internet Ready Coffin 

CRITICAL ACCLAIM
  • Winner of bestadsontv.com for Experiential
  • Winner of bestadsontv.com for Radio